Tuesday, April 29, 2014

I'm currently enrolled in Costume History III: 1920-Present, and I have to do a project on a designer from this period! I was extremely excited to choose Mary Quant.  We have to do a biography on the designer, research their fashions, and curate a faux exhibit showcasing clothing that highlights her as a designer.

Here's some information on her, if you don't know her story:




Mary Quant was born in London in 1934. While attending art school at Goldsmith’s College, she met her soon-to-be husband, Alexander Plunket Green.  Upon graduation, they opened a small boutique called Bazaar in the Chelsea neighborhood of London.  Though Quant was in charge of buying for the store, she also created her own looks, which were wildly popular.  Bazaar used enticing store windows and lower prices to gain the youth audience.  She also had many parties to show off the latest garments, using chic models.
            In1962, she gained a contract with J. C. Penney for mass production in the United States and began to receive worldwide fame.  By 1963, Bazaar opened at a second location in Knightsbridge.  Quant also founded The Ginger Group, which was a lower-priced line that broadened her reach.
            Quant’s clothing brought in traditional ideas, such as checkered prints and school uniforms, and made them fresh and unique.  She liked using simple designs with bold colors and prints, inspired by the youth culture that she was seeing.  She was first to use PVC and brightly colored tights to match an outfit.  Quant is most well known for creating and popularizing the mini skirt in 1966. 
            She felt that fashion was a full lifestyle. Under her brand, she also created lines of cosmetics, furniture, and housewares. Quant remained a popular British designer through the 1980s.  Her brand then focused mainly on makeup, its main moneymaker. There are over 200 store locations currently in Japan and London.  Currently, Quant is 80 years old and resides in London.

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