I believe that every broke college student has worn something from
Eyes Lips Face, more casually referred to as
e.l.f. Cosmetics. You can find it in Target, Five Below, Walmart, and many other low-priced stores. However, the
low price doesn't mean low quality. There are products from e.l.f. that I have actually stayed
brand loyal to. I have sensitive skin that reacts to products quite easily, so I have to say that this is high praise!
Some brand background: e.l.f. was created in 2004 by Joseph Shamah and Scott Vincent Borba (who aided in the creation of
Hard Candy), who were inspired by wealthy women paying low prices for cosmetics. Their price points were set at
$1, $3, and $5. Most importantly, e.l.f. is
100% cruelty free.
Today, e.l.f. has expanded into three lines:
Studio (professional-quality),
Minerals (products made with natural minerals), and
Essentials (your basic standards). The brand started with only 13 products, but now offers over
300 different items to choose from, from skin care and makeup to nail products and beauty tools.
Here are four of my all-time favorite e.l.f. products. I can't seem to part with them due to their awesome quality and super reasonable pricing!
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e.l.f. Studio Tinted Moisturizer in Porcelain, $3.00I rarely need a tinted moisturizer but I purchased it for the beach because I hate wearing sunscreen on my face. This did the job, covered well, and didn't cause any breakouts. Plus, it's the perfect size for trying out tinted moisturizer for the first time or for tossing in your bag. Love!
http://www.eyeslipsface.com/studio/face/tinted_moisturizer/tinted_moisturizer_spf_20 |
Do you regularly use e.l.f.? What is your favorite product?
Happy Friday, kittens! Enjoy the long weekend!